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PanasunaChits (P) Ltd. · Est. 1975

1975 – 2026 & continuing strong

Fifty years of making life easy.

Founded in Salem in 1975 and managed by a Board of Directors, Panasuna has spent half a century helping families and businesses turn regular saving into the money they need, when they need it.

From 1975, one year at a time.

Each gold mark round the base is a year of trust, and each stone a decade. Scroll to build all fifty.

  1. 1975

    A chit fund company, founded in Salem

    R. Viswanathan set aside every other opportunity to build a chit fund company with his uncle, Mr. S. Krishnamoorthy. Panasuna Chits (P) Ltd. began in Salem with one idea: spend what is left after saving.

  2. Through every cycle

    Stable and prudent through the ups and downs

    The company has been through every high and low of the chit industry. Through all of it, every chit has been backed by a security deposit equal to 100% of its value, held in a Scheduled Bank as an FDR.

  3. Law and books

    Compliance made part of the craft

    K. Mohanasundaram, an advocate, brought his legal practice into the business. He makes sure every activity is carried out in full legal compliance, and advises other chit companies on keeping their documents and books.

  4. At your doorstep

    Customer-Centric Approach

    K. Karunanithy, the company's backbone, made clear explanations and careful calculations the house style. A disciplined monthly collection cycle, and a team that collects at your doorstep, followed.

  5. The next generation

    A new generation joins the board

    M. Karthish left investment banking, and K. Harish returned from the Irish financial sector. Both now teach college students how registered chit funds work, and K. Harish heads Young Minds, the state-level organisation for young people in the industry.

  6. 2026

    1975 – 2026, and continuing strong

    Fifty years on and still running, Panasuna offers 100+ plans and active groups from ₹1,00,000 to ₹1,00,00,000, and still works toward one purpose: to make life easy for the ordinary people of India.

Why we exist

Make life easy.

Our purpose is to bring convenience to the lives of the ordinary people of India — to “make life easy” for them.

Our vision
Over the next few years, Panasuna Chits (P) Ltd. aims to become a leading player in the chit fund sector, serving the needs of the mass market.
Our values
Our products aim to deliver real value to every customer. Whatever their economic status, we believe time is precious and everyone deserves courtesy and prompt service with a high level of transparency.

The Board of Directors

Three generations, one table. Every director holds a role in the chit fund associations that set the industry's standards.

Two ideas we work by

Saving & investing

“Do not save what is left after spending, but spend what is left after saving.”

— Warren Buffett
  • On earningNever depend on a single income. Make investments to create a second source.
  • On spendingIf you buy things you do not need, soon you will have to sell things you need.
  • On investmentDo not put all your eggs in one basket.
  • On expectationsHonesty is a very expensive gift. Do not expect it from cheap people.

Customer first

“He is not an interruption in our work. He is the purpose of it.”

— Mahatma Gandhi
  • A customer is the most important visitor on our premises.
  • He is not dependent on us. We are dependent on him.
  • He is not an outsider in our business. He is part of it.
  • We are not doing him a favour by serving him. He is doing us a favour by giving us an opportunity to do so.

Let's plan your next financial milestone.

Tell us what you're saving for. We'll match it to a real Panasuna plan and walk you through every month of it.

Explore available chitsSpeak to our team